Design and Business - F2004

Design and Business

Bachelor degree/Bachelor degree

Everything around you has been designed. Design thinking skills help organisations establish innovative goods and services and connect to consumers and business partners. Knowledge of the business world enhances the career opportunities of professional designers.

This double degree course will give you the skills to apply design principles in business contexts, or to assist with the business development aspects of design. You will specialise in Communication Design or Industrial Design and add a broad understanding of business, enhanced by expertise in a particular area, such as management, marketing or accounting.

This course leads to two separate degrees. Depending upon your specialisation in Design, you will be awarded either

  • the Bachelor of Communication Design, or
  • the Bachelor of Industrial Design,

and

  • the Bachelor of Business.

You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or in combination.

The union of creativity and business acumen offers a potent combination. It enables graduates to creatively develop ideas while having the confidence to realise them through the commercial world.

These combined skill sets open a broad range of career opportunities, including business-related roles in the field of design such as commercialisation, design management, marketing or strategy. You might choose to apply your skills to realise original ideas through your own enterprise, by working freelance with other businesses or designers, or by joining a large company or organisation.

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At a glance

ATAR

RC Note Range of criteria 1
74.85 Note 2017 lowest ATAR offer RC1

^Entry to this course is based on a range of criteria so there is no Clearly-in ATAR.

*Conditions apply for the Monash Guarantee.

Subject prerequisites

English Maths Sciences / Other
Tick Tick N/A

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 4 years (full time)
  • 8 years (part time)
Start date First Semester (February)
See course requirements

View details specific to degree:

Majors, extended majors and minors

In this course, you can choose from the following majors, extended majors and minors. Some are only available as minors or only in certain locations, so click through to see the full details.

Please select a specialisation for more details:

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements

Qualifications

Equivalent Australian Year 12

Prerequisites

All applicants must satisfy the following prerequisites or their equivalents.

English Maths Sciences/Other
Australian VCE subjects Units 3 & 4: a study score of at least 30 in English (EAL) or 25 in English other than EAL Units 3 & 4: a study score of at least 22 in Mathematical Methods (any) or Specialist Mathematics, or a score of at least 25 in Further Mathematics N/A
IB At least 4 in English SL or 3 in English HL or 5 in English B SL or 4 in English B HL At least 4 in Mathematics SL or 4 in Further Mathematics SL or 4 in Mathematical Studies SL or 3 in Mathematics HL N/A

Alternative qualifications and prerequisites

For other domestic and international qualification entry requirements and scores for this course based on your prior studies, use the study credit and admissions eligibility search.

Non-School leaver requirements

All applicants must satisfy the equivalence of the VCE subject prerequisites.

VET Certificate IV, diploma or advanced diploma graduates: To be considered, applicants will normally require at least a 75% to 80% average. Preference will be given to students whose prior studies are related to the course in which they are seeking admission. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements.

University: Completion of two single units (equivalent to 12 Monash credit points) satisfy minimum entry requirements, but more units may be useful for selection, especially in areas of study related to the course in which admission is being sought. Applicants should have at least a 60% average in their studies. Studies must have been completed within five years of intended commencement.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

All domestic applicants must

1. Apply via VTAC

2. Complete an on-line registration form for the Faculty of Art, Design and Architecture

3. Attend an interview

4. Present a folio and supply a digitalcopy at the interview

Important dates and requirements

The online registration form will be available from 8 August 2016.

Each applicant's final ranking is based on a range of criteria – their interview score (where applicable), folio, and ATAR or GPA.

Folio

Your folio should include 10 to 15 major examples of your best creative works and additional minor pieces. A well-presented folio demonstrates that you value your work and tells us we should value your work too.

Presentation

Please present examples of your work in a folio no bigger than A1 in size (A3 or A4 sized folios are acceptable). Don't worry about mounting them. Plastic leaved folios are ok but loose leaf is also fine. Include original works instead of photos where possible – if 3-dimensional works are easily carried bring them along.

You must also supply us with a digital copy of your folio for our record. You can provide this to us on the day of your interview on USB or CD-ROM. We prefer individual images be saved as JPEG, PNG, or TIFF and videos as H.264 MOV or MP4. Alternately, your folio can be saved as a single PDF or DOCX file.

If you are attending multiple interviews, you can choose to submit only one copy or multiple copies if you are presenting significantly different folios.

What should I include in my folio?

Your folio should reflect you: your interests, your practice and your ambitions. You can include many different types of work in your folio depending on your discipline of choice. It can include some of (but not necessarily all of):

  • 3D or sculptural objects
  • Art pieces
  • Colour and pattern
  • Demonstrate good quality line work and shading
  • Development pages and initial plans
  • Drawings (2D, 3D, and in perspective)
  • Image making
  • Layout and typography
  • Narratives and story-telling
  • Paintings
  • Photography, illustration, collage, digital works
  • Videos and animations

Journal

The journal is very important. This should contain your exploration of ideas, and document works or exhibitions you have seen. It is a portable laboratory of your search and experiments. Interviewers always look carefully at the journals you bring in as they reveal your thinking, capacity for curiosity and experimentation.

Interview

Duration: 15-20 minutes

The interview will be as informal as possible. There is no need to rehearse - just be yourself. Demonstrate that you have the ability to commit yourself to an intensive program of study and the potential to utilise what Monash offers for your personal, intellectual, professional and artistic development.

We're looking for your enthusiasm for your chosen discipline. We hope you've begun to explore your ambitions at school and outside of the school curriculum as well. We want to see experimentation and curiosity in your attitudes and work and that you can express form and ideas through both drawing and making. We hope you have an enthusiasm for particular artists or designers.

Typically there will be two interviewers present who will direct the interview, often studying through your folio while asking you questions at the same time.

Explain your work and why you made certain decisions about how it turned out. For the Bachelor of Architectural Design you'll have an opportunity to tell us about the ideas you explored in the pre-selection activity. The interview also allows you to demonstrate your communication skills while discussing your background, enthusiasm, and motivations.

You'll have the opportunity to tell us about a product, designer, artist or architect that has inspired you, promote your achievements, awards, prizes and let us know about your interests beyond your discipline of choice.

At the end you will be asked if you have any questions. Have some prepared. Interview the interviewers. Ask questions about aspects of the degree and demonstrate you've researched Monash and the course.

View our MADA Design Interview video for interview tips.

Making the application

Future students

Semester one (February)

Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre.

Semester two (July)

This course is not available for Second Semester (July) entry

Course codes for applying directly to Monash:

  • Communication design - F20041
  • Industrial design - F20042

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

Commonwealth supported place (CSP)

The average annual student contribution amount is:

A$8000

Note: see information on how average fee is calculated.

Fee assistance

As a Commonwealth supported student, you may be able to either:

Scholarships

We offer over 200 types of scholarships, valued at up to $70,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other fees

The Student Services and Amenities Fee applies to some students each calendar year.

Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take two years less than if you studied for the two degrees separately.

The Bachelor of Design is a specialist course that develops through theme studies in History and theory, Drawing foundation, and Design studios specific to each of the specialisations. These will come together in the form of a graduand exhibition normally developed during the final two studio units in the third year of the course.

A. History and theory studies

History and theory units will equip you with the skills necessary to research design issues, and enable you to contextualise your own practice and communicate ideas and strategies. Through the prism of history, you will begin to situate the place of design in society by referencing pivotal art, design and architecture movements. Later units address issues of culture, society and specific design themes.

B. Drawing foundation

This will assist you to develop the practical and intellectual skills required by art, design and architecture students in the discipline of drawing.

C. Design studios

This is the component of the course through which you will develop key skills and concepts particular to your design discipline.

In the communication design studio units you will undertake a focussed exploration of a range of media and elements including typography, image, layout, two and three-dimensional design, interactivity, sound and motion as core components to their communication design solutions. Studio-based projects across both print and digital media platforms will develop skills in narrative structure, typography, image construction and manipulation, interactive communication processes, production methods and technologies, and the planning and management of design outcomes.

In the industrial design studio units you will undertake a focussed exploration of the range of issues, skills and techniques vital to the realisation of user-centred design. Through industrial design projects, you will learn about topics such as visualisation techniques, ergonomics, materials, production methods and technologies.

The Bachelor of Business is a comprehensive course, structured in three equal parts. In the double degree course you complete:

A. Business specified study

This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

B. Business listed major

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.