Marketing

Expert master degree

Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge.

You will develop an understanding of strategic marketing constructs and focus your learning in specialist areas. Your knowledge will be developed through a blend of formal and informal approaches that promote learning and transformation.

You will have the opportunity to learn with and from a diverse range of professionals, who bring different, but complementary, knowledge and perspectives. You will also develop the confidence to create new strategies and unleash your creativity.

Flexible study options enable you to balance busy work schedules and personal commitments. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to customise the course to suit your professional interests and career goals, and includes the opportunity to undertake a corporate project under supervision.

Professionals seeking a marketing career with a global enterprise are also encouraged to participate in one of our global study programs in marketing.

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For students looking to begin study in 2016

At a glance

Course Details

Location(s): On-campus at Caulfield: Full time & part time
Off-campus: Part time
Duration: 1 or 1.5 years full-time depending on prior qualifications. See entry requirements.
Qualification: Master of Marketing

Information about fees

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum entry requirements

Qualifications

Entry level 1: 

Duration: 1.5 years full-time, 3 years part-time (72 points to complete)

Applicants must have completed an Australian bachelor degree or an equivalent qualification with a preferred Weighted Average Mark (WAM) of 60% or an equivalent GPA as determined by the faculty. Applicants will be ranked based on relevant employment and marketing experience, their entire academic record and statement of purpose.

Relevant employment and marketing experience will normally be evidenced by:

  • a major in marketing and 2 years work experience

or

  • a minimum of three years employment experience with at least 1 year of professional/managerial experience.

Entry level 2: 

Duration: 1 year full-time, 2 years part-time (48 points to complete)

Applicants must have completed an Australian undergraduate honours degree (or equivalent) in marketing with at least a WAM of 60% and relevant work experience.

or

Applicants must have completed an Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in marketing with at least a WAM of 60% and relevant work experience.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra requirements

A full curriculum vitae including two referees and a statement of purpose.

Making the application

Future students

Semester one (February)

Apply directly to Monash

Semester two (July)

Apply directly to Monash

Applications

For application closing dates visit the faculty page

For applications Direct to Monash

Apply directly to Monash with this course code: B6010

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

Full fee

Domestic fees are per 48 credit points which represents a standard full-time course load for a year.

A$27,200

Fee assistance

As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.

Scholarships

We offer over 200 types of scholarships, valued at up to $70,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other fees

The Student Services and Amenities Fee applies to some students each calendar year.

Course Structure

The course is structured in two parts.  Part A. Mastery knowledge and Part B. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.

PART A. Mastery knowledge

These units will provide you with a comprehensive study of the field and the impacts of marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.

PART B. Application studies

These studies will advance your knowledge and skill development and provide you with specialist professional knowledge and advanced practical skills that can be applied in the marketing field.

View course maps

The following progression map(s) shows you a guide of the typical sequencing of units undertaken in this course.

Please select one to view:

For more information visit the faculty website